STRATEGIC SOURCING IN BANKING A FRAMEWORK Lammers, Markus, University of Frankfurt/E-Finance Lab, Mertonstr. 17, 60325 Frankfurt am Main, Germany, lammers@wiwi.uni-frankfurt.de Loehndorf, Nils, University of Frankfurt/E-Finance Lab, Mertonstr. 17, 60325 Frankfurt am Main, Germany, loehndor@wiwi.uni-frankfurt.de Weitzel, Tim, University of Frankfurt/E-Finance Lab, Mertonstr. 17, 60325 Frankfurt am Main, Germany, weitzel@univentures.de Abstract The banking landscape in Europe and Germany has a polypolistic market body structure with an average vertical range of integration of 80%, implying uplifted process redundancies. Accumulating processes for standardized products is one federal agency to achieve aptitude improvements. Smart sourcing can change the production mix of banks clue to a concentration of processes. A challenge is the lack of accordant role models for the banking industry to systematically support the sourcing conclusion process. In this paper, drawing on the resource based view and transaction monetary value economics it is shown that, in addition to a make or purchase decision, co-operation between competitors should be included into a sourcing epitome as the third alternative. To support the decision on making, get or communion an activity, a quantitative analysis of apiece activity of the banking value chain is necessary.
We propose an analysis framework based on a generic banking value chain. Since the new literature mostly focuses only on the outsourcers case, a formalized model is developed to consider some(prenominal) the objective endure of the out- and the insourcer. Since the market might restrict sourcing options, as there may be no providers of relevant activities, it can be shown that sharing as part of a co-opetition concept instead of buy or make can be a way to break up the value chain. The framework thus supports decision makers to approach an optimal degree of vertical integration for both market sides. 1 INTRODUCTION The banking industry in Germany and... If you want to get a full essay, order it on our website:
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