Branding in Rural Market

BRANDING IN RUR MARKET : BY Sonali Saxena A reproach is a name that distinguishes a product from others. It has its own individuation in the market with its symbol and tagline. When we talk about brands in hobnailed markets some(prenominal) of the names which come to our mind be Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for funds and sense of identity with brand were likely to act as key determinants of a FMCG brand in arcadian India. wagerer finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in cracker-barrel India. Lets throw some light on agro inputs excessively like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are quest market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a k instantern fact in plain areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is ever-changing the scenario of the Rural India. With Cola companies penetrating these markets with low prices (chota coke) the rural consumer has now realized the benefits of branding.

However, no data is available to establish a relationship of the extent of branding and the consumer acceptance with reference to interrogation publications. Keeping this in view, the present study was undertaken and the results have been presented. Indian Marketers on rural marketing have two thought (I) The urban metro products and marketing products can be use in rural markets with some or no change. (II) The rural marketing required the separate skills and techniques from its urban counterpart. The Marketers have following facilities to make them believe in accepting the truth that rural markets are different in so many terms. The rural market has the opportunity for. (i) Low priced products can be more than successful in rural markets because the low purchasing, purchasing... If you want to bulge out a full essay, order it on our website: Ordercustompaper.com

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