Case Study

INTRODUCTION ASOS.com is the UKs leading online fashion retailer established in 2000. It targeted 16-32 years old fashion conscious customers. It offers own-label, branded and causation fashion goods. Its up-to-date fashions are available to buy through the internet. ASOS.com uses the result life cycle to make sure products always obtain customer needs. asos.c Q3: what is meant by horizontal integrating and vertical integration? HORIZONTAL INTEGRATION * The acquisition of additional business activities at the equivalent level of the value chain. * This occurs when a company takes over, or merges with a direct competitor. * This can be achieved by knowledgeable expanding upon or external expansion. ADVANTAGES * Economies of scale- achieved by selling more of the aforementioned(prenominal) product, for example, by geographic expansion. * Economies of scope- achieved by sharing common to unlike products. * Increased market power. * decrement in the costs of external trade by operating factories in foreign markets. * Reduction in competition. * Fulfilling customer expectations EXAMPLES * A media companys ownership of Radio, Television, Newspapers, Magazines, Books.

* Pharmaceutical companies frequently combine forces to share research and growth expenses to bring new products to market. According to research by Henderson and Cockburn in 1996, firms involved in drug discovery realize economies of scope by sustaining diverse portfolios of research projects that capture both internal and external knowledge spillovers * The formation of Brook Bond Lipton India ltd. by the merger of Lipton India and Brook Bond. * The merger of Bank of Mathura with ICICI (Industrial Credit and investing Corporation of India) Bank. VERTICAL INTEGRATION * it rents a business at a different stage in the chain of production. * It may acquire businesses that were previously its suppliers or its... If you want to get a proficient essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!