Health Care Marketing Analysis Paper

Health Care Marketing Analysis Paper Tamura Freeman HCS 539 May 21, 2012 professor Russell Zage Health Care Marketing Analysis Paper The globe of health care is undecomposed of competition. Companies constantly compete against each new(prenominal) concerning growths. Organizations compete with the services they provide. Years ago, quality was not in the running because few actually provided this. Within the last go years quality has become reach priority. The organization of excerpt for this paper is the Shepherd Center located in Atlanta, Georgia. It offers medical checkup care, treatment and services as well as replacement services for a wide range of needs for plurality with disabilities. There are four categories in marketing. The first is product which backside also be a service. This is what the company or organization has to offer to consumers. The second is price. Nothing in this world is free. There is a price for everything. The third is place. Location can almosttimes determine how some(prenominal) recovery a uncomplaining may encounter. The fourth is promotion. An appeal to consumers must always be to a greater extent positive than negative. These four categories are the foundation to the conquest of the organization. At times one may overlap with some other to increase the marketing appeal.

There are business relationships amid organizations and their partners which are called partnerships. These partnerships generally are associated with the products and costs that the organization provides. In turn, the organization is a marketing force for the partners because the patients use the initiations equipment. If a patient will need some of these products after their rehabilitation program is complete, it is wise for the equipment to be low-priced as the patients have come to depend on these products. The succeeding(a) two paragraphs that follow give a little more insight. The Shepherd Center does not offer products so much as it does services. Among the nations ratings, it falls within the top ten in the country. The... If you want to get a full essay, order it on our website: Ordercustompaper.com

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