Ikea's Future Market Strategy

IKEA Analysis report on the marketing strategy in US market and involution beyond IKEA Analysis report on the marketing strategy in US market and expansion beyond TABLE OF CONTENTS 1. Introduction ………………………………………………………………………………….……. 3 2. Current Market and Future system …………………………………………………… 3 3. Further penetrating the US market? ……………………………….…………………… 5 4. A advanced fortune: Mexican market ………………………………………………….. 6 5. Conclusion ………………………………………………………………………………………….. 7 6. References ………………………………………………………………………………………….. 8 7. Appendix …………………………………………………………………………………………….. 9 INTRODUCTION The design of this report is to discuss the IKEAs current market situation, nominate new market strategy and evaluate the option of hike up penetrating the US market considering the present market conditions. In this report we also provide an alternative market, which can be explored in near future, for the further growth and expansion opportunity to the company.

drudgery analysis is taken as the basis given(p) in the case study and compared to the present condition and render of customers in the US to logically bring out the facts to rear the further expansion in the US market. Matching the varied methods, marketing and products policies of IKEA to the economic conditions and customers buying behavior Mexico is suggested as the alternative market for the company and rationally discussed speech and comparing the relative facts. CURRENT MARKET AND FUTURE STRATEGY The SWOT analysis tool aids to find the IKEAs cozy strength, weakness and external opportunities and threats specifically keeping in head word the U.S market (See Appendix Fig 1). IKEAs strength of producing baseborn cost products with right quality grants IKEA an advantage in the recent economic conditions in U.S. As the demand for convenience in US is increasing, the Flat packaging of products and added amenities like in store restaurant, child cable care services, renting a car for... If you want to get a full essay, order it on our website: Ordercustompaper.com

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