1. INTRODUCTION This project is one of three assigned business relationships I provide complete as part of the strategic abridgment of Johnson and Johnson. This firs report focuses on the strengths, weaknesses, opportunities, and threats (SWOT) and includes the following sections. First, the major concepts related to the SWOT analysis will be delimitated. Second, those concepts will be applied to the particularized case of Johnson and Johnson. Then the evidence from Johnson and Johnson will be evaluated to commit the major problem the company is facing and propose a solution that Johnson and Johnson can adopt to restore its lost private-enterprise(a) advantage. 2. CONCEPTS The SWOT analysis is the examination of a companys external environs and internal organization. This section will define key concepts involved in the SWOT analysis. 2.1. External Analysis The use of goods and services of an external analysis is to identify opportunities and threats in a potents factors of general environment, and the industry forces. The general environment is calm of factors that can have a dramatic effect on the pixilateds chosen strategy. Typically, a firm has little force to squall trends and events in the general environment and even less ability to control them.
The general environment can be dislocated into six segments: demographic, socio-cultural, political/legal, technological, economic, and global. Within each of these segments of the external environment each business is presented with opportunities and threats. An opportunity is an external factor that a company can take advantage of to assist in accomplishing its strategic objectives. Threats argon external forces that will limit or undermine a company from achieving its strategic objectives. 2.2. Internal Analysis The occasion of the internal analysis is to identify strengths and weaknesses in a firms internal (or competitive) environment. The competitive environment consists of many factors that are particularly relevant... If you want to get a full essay, mold it on our website:
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