Johnson and Johnson

After reviewing the Johnson & ampere; Johnson website I discovered that they had several of the 12 Dimensions of Business Innovation. Of the 12 holdings, I will identify 6 that I found on the website. The first one that instantaneously stood out would be the Offerings proportion, which is defined as developing ripe products and services (Kotler & Keller, p. 46). One example of the offerings dimension would be Lubriderms 3-in-1 Mens Lotion. This coating is specialized with minerals and moisturizers that atomic number 18 specifically found in mens skin. The lotion can be used as a trunk lotion, a face lotion and a post-shave lotion. The second dimension I found was a Solutions dimension, which is defined as creating an interconnected and customized offering that solves end-to-end customer problems (Kotler & Keller, p. 46). This product is called the OneTouch Ping, which is an nimble glucose management system for people with diabetes. The meter-remote and insulin pump communicate and percent information wirelessly. In addition, it comes with a free OneTouch Ping condense line where you speak with a live representative that is in that respect to help you with any questions or complications with the product and/or your health.

The thirdly dimension I found was the Brand dimension, which is defined as a companys symbols, words or mark through which a company communicates a promise to their customers (Sawhney, Mohanbir, Wolcott, Scott & Arroniz, Inigo, 2006). Johnson & Johnson has a Credo, which is a statement of promises and responsibilities to their customers, employees, communities and stakeholders. The fourth dimension I found was the Platform dimension, which is defined as use common components or building blocks to create derivative offerings (Kotler & Keller, p. 46). This product comes from the makers of acetaminophen, which is called Precise; which is a pain relieving cream that delivers easing in precisely the location in which you apply it. Tylenol is... If you want to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!