Market Analysis- Scream Pubs

Examining existing marketing strategies of an organisation Contents Introduction2 Identification of Target grocery2 Marketing Mix4 PEST Analysis5 Political5 scotch5 Socio/ Cultural6 Technological6 Recommendations and Conclusion7 Appendices10 References12 Introduction The purpose of this musical theme is to examine the marketing strategy of a business, highlight its bring up strengths of its core product and suggest improvements to improve the business competitiveness, whilst considering the constraints of the trust expensey economic climate. The chosen company for this encompass is Mitchell and Butlers, who possess over 1400 outlets in the UK alone. Particular reference will be given to the Scream brand, which until November 2009 was part of M&B UK. This report will be based on the figures from the 2010 financial purpose for Mitchell and Butlers (year ending 25/09/10), when they were still part of the company. In some cases, comparisons will be made to the J. D. Wetherspoon Brand, who is in competition some(prenominal) in terms of target market and in legion(predicate) cases, geographical location.

Identification of Target Market Drummond and Ensor (2005) define the identification of a target market as: Segmenting the market and providing an understanding of what motivates and interests the central market groups Market research conducted by the Office for field Statistics, Company Information and Estimates, states that the UK Food and Beverage sector is worth approximately £71bn, of which £42bn is taken from the pothouselic eating out, and the other £29bn tipsiness out. The pub industry overlaps these two areas, and although the majority of revenue is acquire through wet sales, a significant ratio is now gained through the food aspect of the business. It has been calculated that the pub industry alone is worth £19bn. The table below shows all in all of... If you want to get a full essay, order it on our website: Ordercustompaper.com

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