Marketing Mix

foodstuffING PROJECT| CLEAR ACTIVE CARE wash| AMIT BHUSHAN SEAT NO:49SEC:I| TITLE| PAGE NO| PRODUCT HISTORY| 3| MAJOR COMPETITORS| 4| MARKET SHARE| 5| MARKETING MIX| 5| tribute| 7| | | | | PRODUCT HISTORY Hindustan Unilever Limited (HUL) is Indias largest Fast Moving Consumer Goods club with a heritage of over 75 course of instructions in India and touches the lives of two out of three Indians.HUL works to create a better future every day and helps people smack good, look good and get more out of lifetime with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the chance(a) life of millions of consumers across India. Its portfolio includes take household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Ponds, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Walls and Pureit.

The Company has over 16,000 employees and has an annual turnover of around Rs.19, 401 crores (financial year 2010 - 2011). HUL is a subsidiary of Unilever, one of the worlds leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €44 billion in 2011. Unilever has about 52% shareholding in HUL. The Clinic All Clear brand was launched in 1980 in India. It was known as Clinic Special then and its name was later changed to Clinic All Clear in 1996.The brand is also state as Clear in 14 other countries worldwide. To order itself to the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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