Marketing

Ann American Intercontinental University Unit 2 Individual Project MKTG 205 Principles of Marketing 11 November 2011 Abstract A market strategy acquires to be judgement out to help a firm become a successful company. This requires a business to segment markets to different groups of buyers. This is what helps in a company to moot their sales potential and thusly create profits. Market Strategy Introduction What exactly does a person emergency in a chocolate bar? What is it that motivates certain groups of raft to buy one thing, a nonher group to purchase something tout ensemble different? How does a company lead the consumer to their brand of products? Businesses pure tone into different consumer characteristics to help generate the appropriate marketing streak for their product. Not all consumers eat candy and Hershey targeted adults in their marketing of the Hershey Kiss. There needs to be a link amidst what the needs are of a consumer and that of the firms weapons platform of marketing (Kerin, 2011). Segmentation only directs what actions are taken in regards to any actions done in marketing. Definition of the Segmentation Bases Segments need to be identifiable and measurable; large enough to reach a profit; and must be able to effectively reach out to the intended targets.

It must also be responsive to marketing, stable and not change too quickly. However, it is sort of an expensive endeavor to take on and if it is proven that the be outweigh any profit, a company may not continue with their research. There are three types of segmentation bases. each one continues to be further broken down base on consumer traits. The bases are descriptive, geographic, behavioral, and benefit. Descriptive bases describe demographic and geographic conditions of the consumer. Easy to measure and serve as a substantive indicators to consumer needs and preferences. Descriptive bases may include age, gender, income, family size and religion. geographic may... If you want to get a full essay, order it on our website: Ordercustompaper.com

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