Marketing

MARKT 351A. LEBARD C12 THE IMPORTANCE OF SERVICES AND NONPROFIT ORGANIZATION MARKETING I. profit Marketing A. defined Any activity or benefit … one ships company can offer a nonher that is essentially intangible and does non result in the induceership of anything; human or mechanistic methods to people or to objects B.Phenomenal Growth in Services- 1. newfangled products and technology- biggest employment opportunity sector 2.Increasing prosperity a.Rising affluence- people having to a greater extent money - can pay to have things done, ex. landscaping and housekeeping b.More vacant time- means more opportunity to go places and spend money 3. ripening complexity of life a.Legal- Los Angeles has more practicing attorneys than Japan; litigious environment b.Taxes- c.Job specialization-most of the jobs are specialized C.Special Considerations in the Marketing of Services 1.Intangibility- operate cant be seen tasted, heard or smelled 2.Inseparability services are typically produced and consumed at the same time 3.Heterogeneity (Variability)- quality of the services depends on who provides them, and when how they provide them 4.

Perishability- services cant be stored storage warehouse or saved for a later use ex. Tickets to a game and you show up late like in the tetradth quarter you lost the first three (Note: the next four are not listed in the Text) 5.Fluctuating Demand- demand for services is time dependent. Adjust promotion and pricing to fix this. Induce 6.Ownership- not transferred in a service; you dont own anything 7.Promotion- word of mouth sensitive and mostly free 8.Services as an expense- people truly think about them as an expense D.Service Quality- has to do with how we judge service quality 1.Reliability- the ability to perform the... If you pauperization to get a full essay, order it on our website: Ordercustompaper.com

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