Mattel Case

December 9, 2009 To: Tom Debrowski From: Charles Kennedy RE: Organization of Production Operations Mattel is the largest toymaker in the U.S. The company transformed to a start-up operated out of the garage of iodine of its founders, to a multi-national corporation. The company not only sells its products across the globe, it has as well chosen to locate its manufacturing operations in numerous locales almost the world. The biggest problem that has faced the company everyplace the years has been the manufacturing of its products. Mattel owns and operates 10 manufacturing plants across the world and also sources its manufacturing to contractors in various countries. The role of this memo is to discuss the problem of determining the best plan, divergence forward, for the companys operations. This problem has two parts. The first is the oppugn as to what products the company should produce in its own plants and what products to outsource to contractors. The other part is where to locate the manufacturing, both company-owned plants and also outsourced manufacturing. Mattel began as a manufacturer of dollhouse furniture and grew into a draw in the worldwide toy industry with sales of over $1 billion.

Mattel was a pioneer in marketing, becoming a sponsor of Walt Disneys Mickey Mouse Club picture show. This shifted the company from a company who relied on retailers to push its products to customers, to a company that marketed directly to its potential consumers. This move gave Mattel access to youngish customers across America. Hit product lines, such as Barbie and furious Wheels, burn downed Mattels climb to the top of the toy industry. It promptly turned to a strategy of quick new-product development to fuel this growth. During this time the company was driven by volume. In 1987, the melodic phrase market crashed and Mattel was forced to rethink its strategy. Retailers had pulled back on orders and the real style of growth, which included high overhead and product... If you want to happen a full essay, order it on our website: Ordercustompaper.com

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