Motorola

EXECUTIVE SUMMARY We researched on how Motorola led to the innovation of cell phone. What were the mingled driving forces behind this radical innovation. Motorola was a leader in communication devices and made dickens way radios. Motorola came up with the stolon commercial cell phone in 1973 and since then thither has been no looking back. As a company they drop been able to grow and meet the demands of their customers. Motorola after launching had an eve bigger job at hand, they didnt know how to contain out marketing for this product With the help of VIPI frame work we were hardly able to understand we were able to understand the various aspects related to to it. We did perceptual mapping to understand the customers perception about it. SWOT and PEST analysis played an important utilization in understanding their strategies and tactics. Motorolas Brand Image is good in the market, though their logotype is perceived to be negative by many people because it acts looks like a bats logo when seen in black and white. In recent past Motorola has been outlay a lot of money on R and D which has helped them in making innovative products. Motorola was also engaged in a tie up with apple which made them raze stronger as a company. INTRODUCTION The innovation was taken by Motorola.

Its winner in cell phones has its roots in the companys earlier research. Earlier called Galvin Manufacturing Corporation in Chicago was founded in 1928. At that time the company was a leader in receiving set Communication. In 1930 it launched the first branded car radio and in 1940 its first handheld radio. The Handheld radio was called Handie-Talkie which was made especially for the US Military. Many more portable devices like two way radios , business and entertainment radios for consumers. The car radio call back service began in US in 1946. Motorola produced the mobile telephones in cars or the car phones. Radio Telephones were two way radios connected to the landline telephone system. However a... If you want to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!