Project on Nestle

Strategic Marketing Project Report On ? NESTLE milkPAK ? Submitted To: Mr. Jawad Saleem Submitted By: Naveed Ahmed 071191 Rehman Baig 071172 Tariq Waseem 071194 Mazhar Cheema 063171 Hamza Ahmed 083606 Table of Contents administrator Summary 4 NESTLE 5 HISTORY OF NESTLE 5 COMPANY tidy sum 5 COMPANY MISSION 5 PRODUCTS 6 NESTLE IN PAKISTAN 6 NESTLE MILKPAK 6 COMPETITORS 7 militant Advantage 7 Demographics of Pakistan 8 Pakistan Milk Market/Industrial depth psychology 9 MILK Flow Channels in Pakistan 12 manufacture rise Analysis 13 Strenghts 13 Weaknesses 13 Opportunities………………………………………………………………………13 Threats………………………………………………………………………………13 Milk Supply Chain in Pakistan 14 Milk Industry of India (SWOT)…………………………………………………....….

15 Market Segmentaion of Nestle Milkpak 18 Geographic sectionalisation 18 Demographic Segmentation 18 Targeting 18 Situation Analysis 18 Awareness: 18 Top of the mind pass 18 Market Share (%) 19 Market Trends 20 Market Potential 20 SWOT Analysis (Nestle Milkpak) 20 Strengths 20 WEAKNESSES 21 OPPORTUNITIES 21 THREATS 21 Positioning Strategy 22 Differentiation 22 Marketing alloy 22 PRODUCT 22 PRICE 22 PLACEMENT 23 Distribution Channels 23 packaging 23 Marketing Strategy 23 Recommendations 23 BIBLIOGRAPHY 24 ? ? ? ? Executive Summary Pakistan is an agricultural country. According to Ministry of Food, floriculture and livestock, land accounts for 20.9 percent of the GDP. Dairy industry contributes 49% to the agriculture value and 11% to the GDP. Annual production of milk is 35.25 million liters in the country; But the Processed milk is moreover 4% of the total production. Like other countries Dairy is non a dedicated profession of the people, farmers is associated with dairy and agriculture at the same time, Profitability for the farmers is very less. Infrastructure is not developed, change tanks and other facilities are not available, and the large part of milk production is wasted. There is a... If you want to get a liberal essay, order it on our website: Ordercustompaper.com

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