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Wednesday, December 19, 2012

Woo?

Notes from Beer School by Brooklyn Brewery 0. Brewery Name: Alls Well create from raw material (or Brewpub or whatever) Double meaning - 1 All is closely and 2 everyone is welcome to come and drink Maybe have a rustic logo of a well with water macrocosm drawn...just seems to fit with craft beer Has a Cheers feeling to it Esp. good if we operate the idea of using the communitys homebrew recipes as our line of descent of beer ideas. 1. Beer Ideas 2. Overall Business Strategy / Differentiation - Sign a prenump confederacy agreement that will organize an exit for either psyche easy, clean and fair - Contract brew a campaign batch, make bottles and test the market yourself - Get awesome key collaborators to in thus far investors, serve well start up the business, and give them a dish bulge of the biz as primary compensation - Spent 2 months test brewing batches for flagship beer - Legal team key for various disk operating system liquor laws - DO NOT settle on what you mean is possible...
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they got the best designer in NY to design their logo later on months of trying - hiring must be based on merit, not on family and friendship or else things get very complicated because of falsify expectations - need an old school guy with industry contacts to help start the biz - in the biz plan, build the trust scratch and grapple the idea second - guide the potential investors but permit them make their own conclusions...much more powerful approach - lay out what you are going to do right away and what you need. - They brocaded currency in $20,000 units, partial units and with a particular deadline to agitate X amount or they would give all the money back - They had a kind of good perk up bad cop routine where the idea guy would hype it up and the money guy would explain how hard it would be but how they could still pull it off. - Self-distribution to start: others wont be able to sell it like you! Also, it might turn into a business by itself where others want you to distribute for them. This may be a salient way to use your founders core... If you want to get a full essay, order it on our website: Ordercustompaper.com

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