Introduction
This report will be sounding at the Ford Motor Company. It will discuss industrial and company background by analyzing the machine industry, Fords financial performance over the past five years, and the incorporate values of the company. The marketing schema of the company will be discussed in detail, while also identifying any external factors that modify Fords marketing plan. Fords important competitors will be analyzed in order to comparison their marketing strategies with that of Ford. The effectiveness of the company and its marketing will so be determined. After taking this information into account, suggestions will be made in order to improve the marketing strategy of the company.
Company History
Ford Motor Company started on June 16, 1903, when atomic number 1 Ford founded the automobile company. He was a pioneer that started what was to occasion one of the worlds largest corporations. Ford is one of the worlds oldest automobile manufacturers that had to develop many new ideas throughout its existence in order to adapt to changing times. Ford is most healthful known for introducing the first moving conference line in 1913. It was used first on the Model T and importantly reduced assembly time.
This contributed to the fact that Ford was producing 50% of entirely cars in the U.S at the end of 1913. To stress even gain ground the importance of the assembly line, during World War 2 the assembly line was put to use on bomber planes. They were equal to produce one bomber every hour, which heavily contributed to large-minded the allies an advantage. In 1922, Ford purchased the Lincoln Motor Company in order to appeal to the luxury market. Mercury was by and by formed by Ford in 1939 to produce center(a) class cars but was soon combined with Lincoln in 1945.
Assembly Line
Ford Motor Companys most significant constituent to automotive manufacturing was the assembly line. It was first utilized at the highland(prenominal) Park plant in 1913. The new...If you want to get a full essay, order it on our website: Ordercustompaper.com
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