Even though merchandising is establish on a simple but powerful radical of achieving a profitable exchange between a provider and a customer (Tsafarakis, S., Grigoroudis, E. & Matsatsinis, N., 2011); today commercialiseing is defined as the process by which companies create economic value for customers and build substantive customer relationships to capture value from customers in return (Kotler, P. & Armstrong, G., 2012, p.29, para. 5).
A five step process forms the foodstuffing frame use: companies work to understand customers, design customer-driven selling system, construct integrated marketing programs that deliver superior value, build profitable relationships, and capture value from customers to create profits and customer equity (Kotler & Armstrong, 2012, p. 29).
Apple and the iPod
Apple, Inc. designs, manufactures and markets private computers, software, peripherals, and communicating solutions. Apple is not the first manufacturer to nominate an MP3 player but they have emerged as the most successful. MP3 an acronym for achievement Picture Expert is a computer file modular for downloading compressed music from the Internet and playable on a multimedia computer with appropriate software. Apples MP3 iPod is a small hard-drive-based digital music player.
This innovative product is a part of Apples strategy to gain market share in the digital music and video market (IIiev, V., Lindinger, A., & Poettler, G., 2004, p. 24).
Market Strategy and the Marketing Mix
Apple has four specific market segments: education, creative, business and consumers. For the iPod the ships company focused its marketing strategy on the consumer market segment. After deciding its focus, Apple take to decide on a marketing mix. A marketing mix is the set of tactical marketing tools a company blends to produce the response it wants in the target market (Kotler & Armstrong, 2012, p. 75). Apples market...If you want to get a full essay, graze it on our website: Ordercustompaper.com
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