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Table of Contents for commercialiseplace® Help File
A. Introduction to tradeplace
1. Introduction
2. support Scenario
3. How to Win
4. Table 1-1: Decisions to be Made by Quarter
B. Chapter 1: sham Activities
1. Introduction
2. Functional Organization of the Executive Team
3. Goals and Strategic Direction
4. Company allude 
5. Executive Briefings
C. Chapter 2: Market Research
1. Introduction
2. Initial Research: Market Opportunity Analysis (MOA)
3. Types of Information Available
4. Precision of Survey Data
5. rendition the Survey Data
6. Understanding What Customers Value
7. Test Marketing: Feedback and Control
8. End-User Feedback: Fast Tests
9. agonistic Benchmark
D. Chapter 3: Brand Management
1. Introduction
2. Brand Management Decisions
3. Brand Design
4. flout Up Benefits and Features
5. Consider the Price the Market Will Bear
6. adjudicate the Effects of Brand Design on Production
7. Test Market To Discover the Performance Response Curve
8. Brand Name
9. Research and Development
10. Licensing R&D
E. Chapter 4: Advertising
1. Introduction
2. Planning the Advertising Program
3. Ad replica Design
4. Deceptive Advertising
5. Media Placement
6. Advertising Effectiveness
F. Chapter 5: sales Office
1. Introduction
2. Territory Development
3. Sales Office Management
4.



Brand Selection
5. Brand Price
6. Costs of Manufacturing and Operations
7. Price Elasticity
8. rivalrous Prices
9. Price Rebate
10. Sales Order Priority
11. POP Displays 
12. Sales mightiness Management
13. Number of Sales People
14. Tar welcome Market supernumeraryty
15. Brand Promotions
16. Special Sales Force Programs
17. Web Center
G. Chapter 6: Human pick Management
1. Human Resource Management
H. Chapter 7: Manufacturing
1. Introduction
2. coif Location
3. Fixed Plant Capacity
4. Forecasting Capacity
5. Seasonality
6. Operating Plant Capacity
7. Production Scheduling
8. Market draw and quarter to Determine Production Schedule
9. Daily Production Schedule...If you want to get a full essay, order it on our website: Ordercustompaper.com



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