Cheque-book journalism presents unrivaled of the issues that modern western and capitalist societies essential deal with. Do we allow massively profit suitable and monied corporations profit further from wads stories and events in their lives? Do we allow money, the imitate for ratings and advertising dollars into our news and current affair broadcasts? Why should anyone dumbfound payments for letting a cheque-book journalist in on their layer or an event in their life? Do we attain a right to fair, balanced and just journalism? This is one of the most explosive and complex issues, with massive and influential stakeholders expression at it from a million different angles.
Just before A Current Affair comes on, there is always an advertisement and whose is this? Its Nissan, the Nipponese car company who is a major sponsor of the show. all over you see it mentioned it is: Nissan presents, A Current Affair. Why is this? So the Nine Network can pay their bills and make a tidy profit at the same time. Channel 9s proprietor PBL earned AUD 3169.5 million in 2003. This is absolutely unavoidable, television station haft to make money and they haft to be able to support themselves. But how far do we let them forth the leash?
At the moment, every time a tosh that either causes national debate or national outrage, there is a bidding war for the exclusive rights to the fable. This is purely because if people already have some knowledge of a story they are much more likely to watch it and the advertisements the program contains. The intent of these stories is to sensationalise and push these stories to impart maximum ratings and exposure, there is no effort to provide information or raise sentiency of an issue, subject or place. At the moment we are...
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