Eurodisney Case Study Notes

- The issue identified is one of culture. Whether this concept is exportable across international boundaries.

The Issue of Culture

- Disney attempted to imbue the park with European flavour, and the names of accepted attractions were changed in order to be little American. Evidently, a balanced integration of American and European ingredients wasnt achieved, and this in turned caused an identify crisis.

- The cultural issue was also ease up in simple things such as eating habits. Europeans were non accustomed to eating meals off hours (snacking) and walking around with their food. In addition, wine wasnt offered on the premises.

- Europeans are not very resistive of long waiting hours, which are an inevitable factor in theme parks.

- Disney had to face ideological resistance, harsh criticism from intellectuals, and an positioning of anti American cultural imperialism.

The Work Force

- Disney expected employees to bestow a role, not to do a job, and this seemed to have clashed with the European sense of identity. Service standards were not met that existed in other Disney parks.

- attention failed to share Disneys core values with the staff.

- Employees were resistant to accept certain rules like strict dress code imposed by Disney.

The Solution

- Disney standards are too strict.



There seems to be too much focus on the theoretical part of the service culture, and not enough concern as to the actual practice.

- HRM practices.

Eurodisney Problems and Resolutions

Major problem the alliance faces

- The problem that they had to face was to adapt an American organisation in a suburb of Paris, Marne La Vallee.

- The company didnt realise that nigh adaptations were needed in order to be a success and to attract European visitors. In Europe you have to upshot to many different tastes...

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