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Thursday, April 4, 2013

Harvard case studies - Operations management

McDonalds case Part BI.IntroductionMcDonalds is a very famous firm-food eating house with much than 31,000 worldwide branches. Its main dishes are hamburger and fries. McDonalds has especial(a) prime(prenominal) of food but in turn it serves its patrons fast. However, the restaurant is about 41 old age olds now and consequently it becomes penetrated and mature, it has much competitions and tough challenges.

In Operation management term, McDonalds has highly dependent operating system, its kitchen and its management, to serve high volume clients. As years goes by, the demands change. People become more mobile and have dynamically changed their schedules to eat from at dawn to midnight and also become more selective. They don?t want static menus anymore. They want broader choice of sandwiches or burgers at their lunch or dinner time, and, the most(prenominal) crucial thing, they still expect fast service as before or even faster. To handle this challenge, McDonalds has upgraded its kitchen system into Just-In-Time kitchen corpse named Made-For-You. The Goals of this unused system are:Improved food quality, including health concern and food safety requirementsMore flexible and compatible with new menusBuilt better and faster customer serviceUsed human resources ,e.g. crews/employees, more useful and productiveII.Made-For-You System versus Old Process SystemII.a.

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Technology and Process DifferencesThe ProcessIn the old way, McDonald?s was used to applying Make-to-Stock for preparing its food to customers (Look at Exhibit 1)In this process, finished products were unbroken in the metal warming bin (storage) until a customer order the product(s). How many products are going to be kept is its manager?s prediction/forecast. In early years, demands were non so complicated, just around Big Mac and/or fried fries.

Since early 2000, McDonald?s uses Make-to-Order system to meet with ever-changing demands which need more variety, yet still want fast speed of service (Look at Exhibit 2)In this new process, well-nigh materials...

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