Pantene SWOT

Pantene Pro?V â wash & angstrom; Conditi superstarr Environmental and mangle the books analysis Environmental abbreviation Introduction: Pantene Pro-V, i of the worlds starring(p) pig c be products, delivers everywhere $1.7 billion a kindly class to its parent company, Procter & antiophthalmic factor; venture. Procter & take a chance experiences yearly gross revenue of everywhere $40 billion and is one of the worlds largest advertisers ? ahead of world(a) Motors and Phillip Morris. Pantene Pro-V is tar demoralizeed at women 18-49, and is positioned as the brand that makes hair so rose-cheeked it shines. Situational Analysis: Pantene Pro-V has the scoop up selling lave in the world. Marketed in 72 countries, it is one of Procter & Gambles truly world(a) products. Although Pantene has been on the food market for over 50 years, it was acquired by Procter & Gamble as part of their 1985 purchase of Richardson-Vicks. At the time, the laves market mete out was less(prenominal) than one-half percent and it was priced at more than $6 for a 7 oz. Bottle. Procter & Gamble sent the shampoo to its interrogation labs in Taiwan, which came out with a lower comprise product, Pantene Pro-V, named for its vitamin formula, in 1990. Procter & Gamble began promoting it worldwide, turning it into the worlds best trafficker within a few years. world(prenominal) sales are at an all-time high. However, in the U.S. Pantene Pro-V wash sales have been mainly flat. Conditioner sales have dropped .3%.

Situational Analysis (continued): In June 2001, Pantene Pro-V was relaunched with advanced box and product enhancements. While practically money was invested in the relaunch, it has non yielded the expected results, and there is irritation that we may be losing trusty customers. Additionally, there is concern that a downturn in the deliverance could cause customers to switch to a less high-priced shampoo and conditioner. Chief competitors in the shampoo arena embarrass: Clairol herb tea Essences, Pert Plus, If you want to get a entire essay, give it on our website: Ordercustompaper.com

If you want to get a full essay, visit our page: write my paper