Company Description The Gillette Company operates in many locations more or less the world to free services from any of their five crease segments: s wastes, toiletries, batteries, oral examination care, and Braun. Gillettes razor division products are MACH3, Sensor, SensorExcel, Trac II, Atra, and salutary News. The toiletries division is made up of Gillette Series, Adorn, Right Guard, Soft and Dri, Foamy, and Dri Idea. The stamp battery division consists of Duracell ultra and Duracell fuzz and black, and the Braun division produces elfin household appliances and electric shavers. The oral care division consisting of spontaneous-B was the about profitable division in 2002(Profile, 2003). 58% of Gillettes gross gross revenue are from foreign operations, and they employee approximately 31,500 flock worldwide (Gillette, 2003). under is an analysis of sales by business segment. 20012000 Blades and Razors3,4163,394 Personal Care877960 Duracell2,3652,567 Oral Care1,2 701,204 Braun1,0331,100 $8,961$9,225 (Annual, 2001). History In 1901, King C. Gillette created American gum elastic Razor, which was the social club that produced the original caoutchouc razor. In its second year, ASR sold 90,844 shaving sets. A few years later, the U.S. g everyplacenment issued an American safeguard Razor shaving kit to each one of its soldiers in World war I. ASR sold 3.5 million razors during the war and familiarized an entire multiplication of young men with its products (Scoop, 2003). American Safety Razor changed its refer in the 1950s to The Gillette Company, and they then began to make headway subsidiaries and expand into current market places while diversifying their investments. Gillette has continued to be heavily dependent on the shaving market for their profits, which have increased since the introduction of the Mach3 razor in 1998. The Mach3 has taken over 20% of the global market in razors and accumulated over $2.5 billion in sales since its introduction. In 2001, they rele! ased the female mutant of the Mach3, If you want to get a full essay, order it on our website: OrderCustomPaper.com
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