Assignment 2: Case 3-3, Easycar.Com

Assignment 2 Case 3-3, easyCar. com 1. In westerly atomic number 63, the renting rail railroad railroad car industry is made up of many companies competing against distributively other, but only a handful of companies are actually dominant. agree to the text, in most countries, the companies that were dominant were discipline or regional companies kinda than companies that had a strong international presence. Many smaller companies also operated in each different country but mostly only operated in a few locations. The rental car industry in Europe can be split into two particles a business segment and a leisure segment.The text conjectures that the business segment wasnt really price conscious, whereas the leisure segment was very price conscious. These characteristics can forge how service is delivered in this industry because its difficult for a federation to enter a new market if they arent a national or regional attach to and arent aware of what each segment wa nts in that market. 2. To corroborate prices low, easyCar only stocked one type of fomite at each of its locations, so they didnt have to buy ninefold types of vehicle for each location.When it came to choosing where to put locations, they stayed away from the price airport spaces to debar higher leasing costs. They also kept their physical locations to a minimum. They usually rented prohibited space in an already existing parking garage and employees worked egress of a small cubicle within the garage. Each location generally had about 150 cars, however, since their vehicles were rented 90 percent of the time, they only needed 15-20 spaces to keep the cars that werent rented out at the time.This kept the cost down importantly because they didnt need to keep space for all 150 of their cars. These are just a few examples of how easyCar kept their costs down. 3. I would say that the level of quality that easyCar provided its customers was decent, but people cant ineluctably expec t the outperform from a company that has such low prices. The involvement that really got me was the fact that they gave people their vehicles with a relatively low discharge tank. Also, the fact that customers had to take a shuttle to get to the rental car area wouldnt necessarily be a popular choice.The car was also to be cleaned thoroughly before returned and although its always vertical practice to do a quick cleanup of a rental car, not many companies require a customer to get the car detailed inside and out. These policies dont really make me burning to use them when Im looking for a rental car, despite the turn away price. 4. EasyCar could be a viable competitor to taxis, buses and trains because of their cheap prices. In some cities, taxis are pretty expensive so if easyCars prices are lower, then they would likely be an option that people would choose instead.Buses and trains in Europe arent that expensive and trains especially can get a customer to a place they need to be pretty fast, so Im not sure easyCar would be as often competition for them. 5. By offering cheaper prices for people who make reservations on easyCar. com, the company seemed to be looking at competing with the dominant companies. Their advertising line of the best reason to use easyCar. com can be found at hertz. nl would picture that their website is better and easier to use than Hertz. To compete with companies like Hertz, they need to have lower prices but they need to have better service.