Strategic Management Process Essay Example | Topics and Well Written Essays - 1250 words

Strategic trouble Process - Essay Example line of descent Energy Limited is a company that sees her self-be more than an get-up-and-go retailer. Rather, the company claims to find and produce flub, generate electricity and invest in renewable energy opportunities including wind, hydro, solar and geothermal. As a fast-growing company in the energy industry (Australian Security Exchange, 2011), Origin Energy is endowed with a number of typical competencies that have been the reason behind the companys performance and growth on the Australian Stock Exchange over the past years. Quoting Bianco from Kenneth R. Andrews 1971 definition of distinctive competencies, it can be said that distinctive competencies refer to the set of activities that an organization could perform especially come up in relation to its competitors. This definition was given as an elaboration of the original theory of distinctive competencies veritable by Philip Selznick in 1957 after he studied vastly differin g organizations, from the Communist Party to the Tennessee Valley warrant. Judging from the definition, it can be pointed out that Origin Energys foremost distinctive competencies atomic number 18 in the areas of diversity of business orientation.Origin Energy operates in several sectors of the energy industry. Among these sectors are embrocate and gas exploration and production, of which the company has several oil and gas reserves across Australia. This is, of telephone line, a competitive return for crisis moments when oil and gas may be in adverse shortage. The fact that the reserves are distribute across Australia in regions such as the Cooper Basin of South Australia, the Bass Strait, Queensland, Victoria and Tasmania doer the company is assured of nationwide constant supply. This is because there is reduced need for transporting oil over languish distances to get various parts of their oil stations with oil and gas supply. Still on oil and gas, the company has a gas f ield in Australia (Sustainability Report, 2009). This makes Origin an International company that enjoys the benefits of foreign exchange. isolated from oil and gas exploration and production, Origin Energy is into wholesale and retail of gas and electricity (Silo Breaker, 2011). silva (2011) observes that retail marketing especially helps increase the revenues of stores and aims to improve the experience consumers get when they visit their favorite shops. This is of course a benefit that Origin Energy is not exempted from. By wholesale and ret