Case 3 Ben and Jerry's

In this case we are introduced to an meth choice ships company named Ben & Jerrys. Founded in 1978 in Vermont, this once sm wholly time ice cream shop has developed into one of the worlds largest ice cream producers with sales in excess of $237 trillion as of 2000. Ben Cohen and Jerry Greenfields unique relationship has proved prospering for the past 30 old age in part beca design of their well up-disposed consciousness and their down-to-earth situations. This article is divided mainly into cardinal parts; first the causality summarizes the tender consciousness of Ben & Jerrys Homemade and how it has led to their success in their industry. Secondly the author goes into detail about the offers that have been made for the ice cream giant by numerous companies and investment firms that were in the path to buy out Ben & Jerrys Homemade. We begin by discussing the social responsibility that Ben & Jerrys has been known for over 30 years now. Their three-part mission statement focuses on their product as well as the economic and social impact of their company, not yet locally but also nationally and internationally. It becomes apparent that founders Cohen and Greenfield stupefy about more than just their bottom line.

In an interview Cohen was quoted as being indifferent about the companys stock prices and how the market had treated Ben & Jerrys as a whole: I think the stock market goes up and down, unrelated to how a company is doing (B disemboweler 43). This laid back attitude describes Cohen and Greenfields philosophy in a nutshell. It seems that they believe if you run a business efficiently and ethically, profits and success bequeath soon follow. This has certainly been the case in spite of all the money the company donates and gives back to the respective communities in which the businesses thrive. They use cause-related marketing to show consumers that what they are doing during the production of their product is dowery reduce their impact on the environment. It is one thing to greenwash and... If you neediness to get a full essay, order it on our website: Ordercustompaper.com

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