prior(prenominal) to this chapter, I have little or no experience about market segmentation. Market segmentation to me is dividing the market by its product (and consumers who buy the product) to different touchs where that products is more popular. After exercise the book and responding to the discussion board. I found that it is more intricate that just mere demographic division of products.
Marketing segmentation is the study of the market place to discover variable groups of consumers who argon similar or homogeneous in their approaches to choosing and/or overwhelming ripe(p)s and services. (pg.7). Rather than marketers creating a segment for their product, they find a place which that particular product is already popular, because consumer already segmented themselves. This kernel that consumers who live in certain place, not only standardised the area but what are produced on that area. (I.e. good restaurant, good neighborhood, etc.). Then marketer segments themselves for consumers who can afford the product to quaternary categories, demographic, geographic, psychographic and behavioral. Demographic- where it is more populated or more people date often. Geographic- where is best place in that particular area. Psychographic-how their attitudes or value reflect towards the product.
Behavioral-how they behave towards a particular or holler brand products.
Enthusiastic Customers
What I understood about this date in relation to dotty customer is that restaurants, companies or retail stores are placed where it is more convenient or more affordable place where consumers are more likely to examine often. If these producers treat the consumers alike without prejudice and make them happy all(prenominal) visit consumers make to the place of service, it is more likely consumers conk enthusiastic about the product. As we all know, if we like something we go away keep on getting it. The more customers become enthusiastic about the product, the more likely...If you want to get a sound essay, order it on our website: Ordercustompaper.com
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