Date: June 7, 2012
Julian Lee
Media writer
Vodafone wont be on test next year. Photo: Sebastian Costanzo Vodafone is to end its sponsorship of cricket and V8 Supercars and plough the currency instead into its mobile phone network and improving node service. The mobile phone company which has struggled with its reception in late(a) old age has said that it will not renew its sponsorship of the Australian cricket team from next March.
Its involvement in V8 Supercars through and through its Team Vodafone finishes at the end of this year, the company said today. Vodafone has been a sponsor of the Australian cricket team for 11 years and clocked up six years with motorsport.
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The decision to pull reveal of sponsorship and focus on network investment was made prior this year before the companys new chief executive, Bill Morrow, took oer from Nigel Dews in late March. But the director of Vodafones consumer business building block Noel Hamill said Mr Morrow absolutely endorsed the decision. The carrier was besieged by complaints in late 2010 because its network was unprepared for the amount of mobile entropy used by smartphones.
Its customer base fell by 554,000 to 7 million by the end of 2011 as consumers given it in search of more reliable service. The complaints reached their height in the midst of the companys sponsorship of the cricket season and the resulting bad publicity - dubbed Vodafail on social media sites - cancelled out any feelgood factor from the cricket sponsorship. Its been an absolute privilege and honour to be the major sponsor of Australias summer of cricket over so many years, Mr Hamill said. Weve been well-off to be the major sponsor of the Australian Test play Team during an era that has featured some of the true greats of the game, including the Waugh brothers, Warne, McGrath, Gilly, Ponting, and Michael Clarke. We deprivation the team every success in the future, he said. Exploring...If you lack to get a full essay, order it on our website: Ordercustompaper.com
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