The Marmaray Project

The Marketing Strategies of the Wallingford Bowling Center As a foodstuff consultant, I have analyzed the situation of our company. I considered trinity main tracks by which both capacity and gross sales could be maximized. Specifically, we should be mindful about what target securities industry we have to focus, how to improve our management, and how to capture market sh are. Target market is a specific group of consumers whose needs and wants can be met by a specific company (Business a changing World). The concept of target market is very important because it directs companies to give way their attention in a more focused way to meet their nodes needs and wants. Given our companys location, I would suggest that we particularly focus on low income slew to maximize our capacity and sales. Our bowling center is located in the small blue-collar town; there are some low income possible customers we can possibly obtain. There are nearly 200,000 people who are in the surrounding communities. They admit a wide range of sub-population: ethnic groups, professionals, middle-to upper-middle, singles to early married couples and senior citizen retirement units. In other words, the potential consumers in the market can be divided into many another(prenominal) market segments.



If we want to be successful in this binary target markets, we have to plan several appropriate trade strategies to cash advance these target markets individually. We should conduct marketing interrogation when we approach the low income target market in our town. Marketing research means a systematic, objective process of getting education about potential customers to guide marketing decision. (Business a ever-changing World) It is essential for companies to obtain the information about exactly what their potential customers actually wants and needs. I will use

$3,000 to obtain primary information which is the marketing information that is observed, recorded, or collected directly from customer responses. The expenditure is worthwhile because the...



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