Microsoft distributing its product in dissimilar stores such as Game allows them to use a guest driven merchandise strategy in ensuring the product attracts and retains customers. Utilising the list components, identifying your stub market, value satisfaction and relationship marketing (University of westerly Sydney 2012) will provide Game the edge everywhere competition in selling the product and maintaining customers.
Target marketplace:
It is important to target a specific market fraction as it will save every comp all condemnation and money. Microsoft researches the demographic characteristics of customers such as age, gender and income to find the close to suitable target for their product the Xbox 360. This research has allowed Game to target the late teenage years of boys who are 16-21, as the Xbox 360 has proved it is most suitable for them, as every teenager enjoys entertainment and leisure.
Value Satisfaction:
A company must everlastingly put in consideration what the customers really need, and offer the consumers a bundle of benefits in return of the price they paid (T Chikweche[University of Western Sydney], 2012, lecture 1 27 February).In this case Microsoft offers many benefits such as being able to access foxtel on the Xbox and discoverer DVDs, wireless internet and most importantly entertainment. Everyone including myself enjoys a bit of leisure time on a chance(a) basis as work or school can cause people stress. Microsofts Xbox 360 allows these people to relieve any stress they may have had and just get past from everything. The leisure this product brings you is unexplainable as it simply calms you start and makes you feel that...If you want to get a full essay, high society it on our website: Ordercustompaper.com
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