Marketing

Executive Summary
General Motors Company of USA is ane of the largest car manufacturing companies in the homo. In 2009 the company went under reorganisation after bankruptcy and is starting from a new commence after more than a century in the business. make up though the socioeconomic environment of USA shows both admonishing signs like the low economic growth due to the fadeout and high inflation rate, and favorable conditions like a gigantic population and the low interest rate overall it brook support and help an automotive company to thrive affluently. The perseverance is matured and there is a low threat of entry. The suppliers power is low while the opposite is admittedly for the customer and there is high rivalry due to insufficiency of product differentiation. The main competitors of General Motors in USA are Ford Motors and Toyota.

The main strengths of General Motors is the name recognition and its talent to attain a very high sales sour out and market share during some of the turbulent historic period the industry in experiencing. But as it lack cigaret in innovative technology the chance for it to slip spinal column again is high.

In its attempt to reach its goal of the worlds best vehicles and maximize sales it focus on the lower, middle and upper income consumer groups and targets and positions each brand accordingly.



GM uses a branding strategy to differentiate its products and use product enclosure strategy for pricing. It employees several modes of marketing and delivers its products through an exclusive dispersal channel strategy.

GM should consider a product exploitation strategy and invest more in R and D and slowly transform its product line in to environmentally sound vehicles that is drawing the worlds attention and demand. on with this by associating with a well known environment tie-up it can build a positive corporate image. It should surveil with its current pricing strategy but need to consider on its promotion tactics and employee a pull strategy and work...



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