Walmart Essay -- GCSE Business Marketing Coursework

WalmartHistory Beginning to TodayWal-Mart is a normal merchandise discount retailer, which was incorporated in 1962. Wal-Marts history is base on one man, surface-to-air missile Walton, who changed the course of retailing forever. surface-to-air missile Walton premiere entered retailing when he was a management trainee at J.C. Penny Co. in 1940 in Des Moines, Iowa. After serving in the Army in World War II, Walton acquired a Ben Franklin revolution store franchise with his comrade James Walton in Newport Arkansas, until they lost the lease to the store in 1950. By 1962, when the showtime Wal-Mart Discount City was unfastened in Rogers Arkansas, both Waltons were operating fifteen stores under the Walton 5 & 10 name, and were the largest Ben Franklin franchisee in the country. moderate pricing, low gross margins, and high inventory turnover characterized these stores. Walton phased out the stores in 1976 in order to focus on the emerging Wal-Mart stores. In 1978, the st art dispersal center was built, followed by the start Wal-Mart Supercenter in 1983 and a Sams Club in 1988.Important to Walton, and ultimately Wal-Mart, are real philosophies that were amounted over time. Walton held these values tightly, and engrained them in the Wal-Mart cultures. From his experience at J.C. Penny Co. he was impressed with the philosophies they used (e.g. The Penny Idea) and used them to mold Wal-Mart. This include referring to employees as associates, serving the public to their complete satisfaction, and receiving a fair avail from services rendered. Waltons theory on what Wal-Mart should be is a handily located one-stop shopping unit where customers could buy a wide miscellany of quality merchandise at discount prices. And as Wal-Mart grew, management seek a firm that was a discount department store scope offering a wide variety of commonplace merchandise to the customer. It was on these values and philosophies that Wal-Mart expanded.Wal-Mart has grown above and beyond the Arkansas store that open(a) thirty-nine years ago. It serves more than than 100 million customers weekly in all of the 50 states, plus Puerto Rico, Canada, China, Mexico, Brazil, Germany, United Kingdom, Argentina, and South Korea. Wal-Marts new operating numbers areWal-Mart Stores 1,736 SuperCenters 888SAMs Clubs 475Wal-Mart Neighbo... ...mount of inconvenience, Wal-Mart should implement more entrances and exits into different departments, such as the Garden department and the Grocery department, with signage that comfortably identifies what part of the store the entrances are leading too. Moving from the retail take aim to business relationships, Wal-Mart has extensive opportunities to expand on its distinctive competency of its distri howeverion system. The company has strategically placed scattering centers all over the US close to its stores. This not only makes for an excellent venue to supply Wal-Marts, solely other companies stores as well. Wal-Mart Inc. can be a competitive allocator that would service companies not in direct competition with Wal-Mart. A survey should be conducted to find out which industry should be targeted for this type of venture. This is a low risk high return venture because Wal-Mart would be development facilities that the company already owns, and expansion of these facilities is already in the making. In addition, Wal-Mart has already been successful in distribution with its offspring grocery store allocator McLean. McLean services not only Wal-Marts, but convenience stores as well. Walmart probe -- GCSE Business Marketing CourseworkWalmartHistory Beginning to TodayWal-Mart is a general merchandise discount retailer, which was incorporated in 1962. Wal-Marts history is base on one man, Sam Walton, who changed the course of retailing forever. Sam Walton first entered retailing when he was a management t rainee at J.C. Penny Co. in 1940 in Des Moines, Iowa. After serving in the Army in World War II, Walton acquired a Ben Franklin variety store franchise with his companion James Walton in Newport Arkansas, until they lost the lease to the store in 1950. By 1962, when the first Wal-Mart Discount City was opened in Rogers Arkansas, both Waltons were operating fifteen stores under the Walton 5 & 10 name, and were the largest Ben Franklin franchisee in the country. check pricing, low gross margins, and high inventory turnover characterized these stores. Walton phased out the stores in 1976 in order to focus on the emerging Wal-Mart stores. In 1978, the first distribution center was built, followed by the first Wal-Mart Supercenter in 1983 and a Sams Club in 1988.Important to Walton, and ultimately Wal-Mart, are real philosophies that were amounted over time. Walton held these values tightly, and engrained them in the Wal-Mart cultures. From his experience at J.C. Penny Co. he wa s impressed with the philosophies they used (e.g. The Penny Idea) and used them to mold Wal-Mart. This include referring to employees as associates, serving the public to their complete satisfaction, and receiving a fair profits from services rendered. Waltons theory on what Wal-Mart should be is a handily located one-stop shopping unit where customers could buy a wide variety of quality merchandise at discount prices. And as Wal-Mart grew, management want a firm that was a discount department store range offering a wide variety of general merchandise to the customer. It was on these values and philosophies that Wal-Mart expanded.Wal-Mart has grown above and beyond the Arkansas store that opened thirty-nine years ago. It serves more than 100 million customers weekly in all of the 50 states, plus Puerto Rico, Canada, China, Mexico, Brazil, Germany, United Kingdom, Argentina, and South Korea. Wal-Marts received operating numbers areWal-Mart Stores 1,736 Supe rCenters 888SAMs Clubs 475Wal-Mart Neighbo... ...mount of inconvenience, Wal-Mart should implement more entrances and exits into different departments, such as the Garden department and the Grocery department, with signage that advantageously identifies what part of the store the entrances are leading too. Moving from the retail level to business relationships, Wal-Mart has extensive opportunities to expand on its distinctive competency of its distribution system. The company has strategically placed distribution centers all over the US close to its stores. This not only makes for an excellent venue to supply Wal-Marts, but other companies stores as well. Wal-Mart Inc. can be a competitive distributor that would service companies not in direct competition with Wal-Mart. A study should be conducted to find out which industry should be targeted for this type of venture. This is a low risk high return venture because Wal-Mart would be deve lopment facilities that the company already owns, and expansion of these facilities is already in the making. In addition, Wal-Mart has already been successful in distribution with its offspring grocery store distributor McLean. McLean services not only Wal-Marts, but convenience stores as well.